Using Broken Link Building Techniques

Explanation & Implementation Guide

Explanation

Broken link building is a strategic SEO approach that involves identifying broken or dead links on the web, particularly those linking to pages that no longer exist or have been moved. By reaching out to the websites linking to these dead pages, you can offer a relevant, working page from your own site as a replacement. This tactic allows you to reclaim valuable backlinks that would otherwise be lost, boosting your Shopify store’s authority and SEO performance. Failing to capitalize on broken link-building opportunities means missing out on potential backlinks that can significantly improve your site’s ranking and visibility in search engines.

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Implementation Guide

Access Ahrefs Site Explorer:

Go to Ahrefs Site Explorer at https://ahrefs.com/site-explorer.
Use this tool to find broken backlinks from other websites in your niche or from your competitors.

Enter Your Competitor’s Domain:

Input your competitor’s domain or another relevant website in your niche that may have broken links.
This will allow you to examine their backlink profile for potential broken link opportunities.

Navigate to ‘Broken Backlinks’:

On the left sidebar, go to the ‘Backlink Profile’ section.
Select ‘Broken Backlinks’ to view a list of links that are pointing to pages that no longer exist.

Analyze Broken Backlink Opportunities:

Review the list of broken backlinks to identify websites that link to dead pages.
Evaluate the potential of these broken links—focus on high-quality, relevant sites that could benefit from linking to your content as a replacement.

Export Data:

Export the list of broken backlinks for further analysis. This data will help you prioritize which sites to reach out to first and ensure that your outreach efforts are targeted.

Fixing the Issue

Create Relevant Content:

Develop high-quality content on your Shopify store that can serve as a replacement for the broken resources.
Ensure the content is relevant and valuable to the target audience, as it will increase the likelihood of website owners accepting your replacement link.

Optimize Landing Pages:

Ensure the landing pages you plan to promote as replacements are well-optimized and offer value to the users.
Key traits of exceptional landing pages:
- Design: Ensure the design guides users through a seamless journey toward the desired call to action (CTA).
- Sales Copy: Educate users about their problem and how your solution addresses it, motivating them to take action without sounding overly salesy.
- CTA: Clearly instruct users on the next step they should take.
- Form: Provide an opportunity for users to sign up or download relevant content.

Craft Outreach Messages:

Personalize your outreach to website owners or administrators whose sites contain broken links.
In your message, politely inform them that you’ve identified a broken link and offer a link to your page as a relevant replacement.
Ensure your message is professional and focuses on how your content adds value to their site and audience.

Include Replacement Links:

In your outreach, be sure to include:

The specific URLs of the broken links you’ve identified.
The URLs of your Shopify store’s pages that can serve as replacements for the broken links.

Follow-up:

If you don’t receive a response after your initial outreach, send a polite follow-up message.
Persistence is key in broken link building, but always remain respectful and professional in your follow-up communication.

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