Social Media Links Setup in the Footer
Explanation & Implementation Guide
Explanation
An important but often overlooked SEO opportunity for Shopify stores is including social media links in the footer. While footers are typically used for navigation and contact details, adding social media links can provide a boost to SEO efforts. These links help create additional internal links, which can positively influence keyword rankings and drive more traffic to key pages.
Implementation Guide
Manual Inspection:
- Examine the footer section of your Shopify store to check if social media icons or links are present.
- Ensure that there are links to major social platforms (e.g., Facebook, Twitter, Instagram, LinkedIn) and that they are clearly visible.
Functional Testing:
Test the social media icons or links in the footer to make sure they lead to the correct social media profiles.
Fixing the Issue
Add or Update Social Media Links:
- If social media links are missing, include them by adding icons or hyperlinks that direct users to the official social media profiles.
- Make sure the social media links are easy to find and clearly visible to visitors.
Consistent Branding:
- Use official logos or icons for each platform to ensure consistency and reinforce the brand identity.
- Check that the design of the social media icons matches the website’s overall style.
Optimize for Mobile:
Ensure that social media links are responsive and function properly on mobile devices, as a large portion of site traffic comes from mobile users.
Regular Review:
Regularly check and update the footer’s social media links to reflect any changes in the brand’s online presence or new platforms that may be relevant for audience engagement.
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