Missing H1 Tag in Page

Explanation & Implementation Guide

Explanation

The H1 tag is an essential element that defines the primary topic or purpose of a webpage, functioning as the main heading visible to users. It plays a significant role in search engine optimization (SEO) and enhancing user experience. A well-structured and descriptive H1 tag helps search engines understand the page’s content and context, potentially improving its visibility and ranking in search results. If a page is missing an H1 tag, it loses an important opportunity for accurate indexing and ranking.

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Implementation Guide

Download and Install Screaming Frog SEO Spider:

This SEO tool is compatible with various operating systems and offers a free version.

Crawl Your Site:

Enter the URL of your Shopify store into the Screaming Frog SEO Spider and start the crawling process.

Analyze the Results:

Once the crawl is complete, go to the ‘H1’ tab in the Screaming Frog interface. This section lists all the H1 tags found across your site. Check for any URLs where the H1 column is blank, indicating a missing H1 tag.

Export the Report:

For detailed analysis, export the results to an Excel or CSV file by using the ‘Export’ button.

Fixing the Issue

Log into Shopify Admin:

Access the Shopify admin dashboard and go to the “Online Store” section. From here, navigate to either “Pages” or “Themes,” depending on where the missing H1 tag is located.

Edit the Page or Theme:

For a Specific Page: Locate the page missing an H1 tag, open the content editor, and verify or add the appropriate heading.
For Theme-Wide Issues: Open the theme editor to inspect and update the HTML or Liquid files.

Add the H1 Tag:

In the page editor, ensure the primary heading is formatted as ‘Heading 1.’
For theme modifications, ensure the main heading is properly enclosed within <h1> tags in the HTML or Liquid code.

Save Changes:

Save your changes and preview the page to confirm that the H1 tag is now displayed correctly.

Re-crawl the Website:

Use Screaming Frog or any other SEO tool to crawl your website again and verify that all missing H1 tags have been resolved.

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