Keyword Strategy Implementation

Explanation & Implementation Guide

Explanation

Keyword strategy implementation is a crucial part of SEO, involving the identification and proper use of relevant keywords for each page of your website. Every page should focus on a specific primary keyword (or a set of closely related keywords) that accurately represents the content. This strategy helps search engines understand the relevance of each page, increasing its chances of ranking well for those targeted keywords.

Get A free Gift

Implementation Guide

Identifying Keywords with Google Keyword Planner:

  • Access Google Keyword Planner:
    This tool is part of Google Ads, and while you need a Google Ads account to use it, it is free to access.
  • Discover New Keywords:
    Use the “Discover new keywords” option to begin your keyword research. Enter terms related to your business and explore the suggestions that appear.
Access Google Keyword Planner
  • Analyze Keyword Ideas:
    Review the keywords that are most relevant to your products or content, ensuring they have a reasonable search volume. Export this list for easy reference.
Analyze Keyword Ideas
  • Identifying Keyword Implementation with Screaming Frog:
  • Download Screaming Frog SEO Spider:
    This tool is vital for crawling websites and performing SEO analysis.
  • Crawl Your Site:
    Enter your Shopify store’s URL into Screaming Frog and begin the crawl.
  • Review Page Titles and H1 Tags:
    After the crawl finishes, check the ‘Page Titles’ and ‘H1’ tabs to ensure your targeted keywords are included for each page.
  • Export Your Analysis:
  • Export the page title and H1 tag data to a spreadsheet for further review.
Export Your Analysis

Fixing the Issue

Implementing Keywords in Shopify:

  • Create a Content Plan:Organise your keywords into categories based on common themes or topics to streamline the implementation process.
Create a Content Plan
  • Log Into Shopify:
    Navigate to “Online Store” and choose either “Pages” or “Products,” depending on where you need to implement the keywords.
  • Edit Pages or Products:
    Select a page or product to edit. Ensure that your target keyword is naturally integrated into the page title, H1 tag, and throughout the content.
Ensure your target keyword
  • Update Meta Descriptions:
    Don’t forget to update the meta description for each page to include the target keyword, as this helps with search engine visibility.
Update Meta Descriptions of products
  • Review and Save:
    After editing, ensure the keywords fit seamlessly within the content and do not disrupt the user experience. Save the changes once you’re satisfied.
  • Re-evaluate Your Site:
    After making changes, use Screaming Frog again to crawl your site and confirm that the keywords are properly implemented across all pages.
No comments to show.

Leave a Reply

Your email address will not be published. Required fields are marked *